"With that olive oil bottle in your kitchen you dress a healthy salad and cook for your friends and family.
Wouldn't it be the best olive oil if it came straight from your local farmer to your dining table?
You know that for one year that farmer has pruned the trees, organically fed the soil and the orchard, taken care of the olive crop, bottled the oil from the crushed fruits.
In the past you would have knocked the farmer's door and asked for his products: you could not buy olive oil online. Today that farmer has opened this door on the web and is not any more thousands of miles away from you. Feel free to knock the door, you are very welcome.
Here I am that farmer to you."
Francesco