There were two things Friedrich Schatz had already clear in his mind: first, that he wanted to continue the family winemaking tradition, and secondly that he wanted to do this in a region with a better climate. He found the finca and the house, Finca Sanguijela, with its peculiar name and located in the Sierra de la Sanguijuela. Strangely enough, the initials of the Finca and Friedrich happened to be the same, so it was only natural that the logo of the bodega would be FS.
It was a long way to go and all this would not have been possible without the other bodegas which were subsequently set up in the area in the following years. The Regulation Council (Consejo Regulador), also contributed to this success by acknowledging the possibilities of an expanded viticulture in this region, not only for the traditional dessert wines and raisin wines but now also for red-, white- and rosé wines.
Years’ dedication, steady good work and the growing interest for top quality wines, significant and unique, but also full of life and energy, made it possible to make progress day after day. The secret to do what one desires is a good mixture of illusion, knowledge and a lot of hard work. Thirty years have passed, the family has since grown, and the new generation draws on the wisdom of grandparents, who still continue to help and teach us every day. Luckily nature with its immense generosity takes care of all the rest.